Stagecoach | Solara Lens

Stagecoach

Stagecoach is a music festival that happens every spring at the Empire Polo Club in Indio, California. For this project I was tasked with creating a brand identity package for a festival of my choice. Looking at previous Stagecoach media, I knew it could be improved by creating a new life for the event with all new visuals and a new logo. I wanted a country western feel without being obvious. I found several desert, old west feeling images to use as a template for the poster. Synergy will come year to year by using similar desert images as the base for the poster. I created a new logo incorporating a cowboy on his horse and an old west font. The typeface is bold and easy to read. For this project I created a poster listing all the performers, three social media posts advertising the event, a billboard, mini program, wristbands for entry, t-shirts, drink koozies, and a hat. I am really happy with the outcome of this project. I feel I did great work and could show my potential as a designer. Incorporated into this project was branding, typography, and digital experience.