Loranni Beauty Co. | Solara Lens

Loranni Beauty Co.

Loranni Beauty Co. is a skincare, haircare, and bodycare brand that focuses on utilizing high-quality, clean ingredients. This is one of my older pieces and I see where improvements can be made. This packaging project does demonstrate my clean aesthetic. I particularly like the simple and bold feel of this collection. The labels are clear and easy to read, with the brand name font giving a little flair to the brand. The water drop used as the “O” in Loranni is a positive feature and could have been used even more to accent the packaging. I created shampoo, conditioner, body wash, serums, hand lotion, bath salts, a loofa, and a shower steamer. Different types of containers were used to package the product. This project encompasses branding and packaging design.